Articles on greenwashing, EU regulations, honest climate communication, and what sustainability actually looks like for small businesses in Ireland.
The EU Green Claims Directive got a lot of attention — and then was withdrawn. But a different directive is already law and applies from September 2026. Here is what it means for your business.
Read articleMost greenwashing is not deliberate. It is vague language, unverified claims, and good intentions communicated badly. Here is how to talk about what you are doing in a way that is honest, credible, and compliant.
Read articleLarge companies must now report their full supply chain emissions. Here is what that means for small businesses — and how to respond without over-engineering it.
Read articleA reflection on the first Sustainable Living Workshop at Aventine Garden: what people actually wanted to talk about, what surprised me, and what I'll do differently next time.
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